Seduo
Seduo.cz is a modern online platform for professional and personal growth through video courses, webinars, and other on-demand learning formats — accessible anytime, anywhere. Its goal is to help both individuals and companies continuously develop their skills in an effective and scalable way. My work on the project focuses on enhancing user experience, visual design, and platform functionality to better serve its audience.
Client
Alma Career ( LMC )
Role
UI/UX Design, Brand, Design System
Stack
Sketch, Jira, Slack, Mail
Year
2018-2022
TL;DR
Designed the mobile app from initial concept to final launch
Defined both the visual and functional direction of the entire product
Collaborated as part of the design and product teams
Designed and prepared new features for the existing web platform
Created a full redesign concept for the product, which remained unimplemented as a rebrand wasn’t planned at the time
Participated in brainstorming sessions on new features and improvements
Ensured seamless collaboration between design, development, and product management
Established a unified design language to maintain visual and functional consistency across devices
Conducted UX reviews and provided design recommendations based on user feedback and analytics
Alma Career Czechia (formerly LMC) stands behind a number of innovative projects that are transforming the Czech job and education market. One of them is Seduo.cz — the largest online learning platform in the Czech Republic. Launched in 2014, it has since provided over a million users with access to personal and professional development anytime, anywhere.
Seduo connects top instructors, universities, and corporate expertise, offering courses that range from soft skills and technology to business and leadership. As part of the collaboration, I contributed to the platform’s visual and product direction — from brand identity and campaigns to the web experience and mobile app now used by tens of thousands of learners.
Learning is a journey that never truly ends — every moment brings a new chance to discover, explore, and grow.
Every step adds new knowledge, insights, and experience.
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